Kiko Milano Makeup Review: Your Guide to Italian Beauty
If you’re into makeup, chances are you’ve heard about Kiko Milano cosmetics—an Italian beauty brand known for its affordable prices and innovative formulas.
I’ve been a fan of their products for a long time, and after testing a variety of their products – everything from makeup brushes from nail polishes, I thought it was the perfect moment to share my thoughts in this Kiko review.

Let’s dive into everything from their eyeshadow palettes to their lip gloss and beyond, all while exploring why this brand stands out in the beauty world.
First Impressions of Kiko Milano Products

The first time I stepped into a Kiko Milano store, I was overwhelmed (in the best way!) by the range of different shades and formulations.
Whether you have dry skin, oily skin, or combination skin, Kiko has something tailored for everyone. The shade range is incredible—especially for foundations, with options for every skin tone.
I was on the hunt for a new foundation and found a perfect match with their BB cream. It offered medium coverage with a lightweight feel, which worked beautifully for my everyday makeup routine.
Best Kiko Milano Lip Products

Kiko’s lip products are some of my favourite products from the brand.
One thing I love about Kiko is their range of natural shades. They’ve nailed that effortlessly beautiful look with colors that remind me of Pillow Talk—perfect for enhancing your natural lip tone without going overboard.

My favorite is the Smart Fusion Lipstick in the shade 420. It’s natural, with just a hint of pink.

If you prefer a bold statement, their red lipstick and the matching lip liner is a must-have. I use Unlimited Stylo in the shade 17.
The shade is a true red, vibrant and timeless, and it stays on for hours without smudging.

But my absolute (and fan favorite) Kiko lip product is their 3D Hydra Lipgloss, which has quickly become a staple in my bag.
It has an ultra-glossy finish that makes your lips look fuller and more hydrated.
The formula is surprisingly lightweight and non-sticky, which is a big win in my book (there’s nothing worse than when my hair gets stuck in a sticky lip gloss).

I love layering the 3d Hydra Lipgloss over their natural shades for a little extra shine or wearing it on its own for a fresh, polished look.
Plus, it comes in a so many shades, from subtle nudes to bold berries, so there’s something for everyone. If you’re a lip gloss fan, this one’s a musty-try!

Finally, I have to talk about their Invisible Lip Liner, which is an absolute game-changer for anyone who uses multiple lip products.
It creates a barrier around your lips to prevent feathering and keeps your lipstick or gloss in place without altering the color.
I find it especially handy when pairing bold shades like their red lipstick with a glossy topcoat—it ensures everything stays neat and polished.
Best Kiko Milano Eye Products
Kiko’s eyeshadow palettes and shadow sticks are what I’d call hidden gems. For anyone who loves easy application, the eyeshadow stick is a lifesaver.
I’ve used the crease shade to create a soft smoky eye in under five minutes—perfect for busy mornings.
Their neutral eye base works like an eye primer, keeping everything in place without creasing, even on oily skin.

Possibly my favorite Kiko eye product is the Water Eyeshadow, which is an absolute favorite for anyone who loves high-impact shimmer.
It can be applied dry for a soft glow or wet for an intense, metallic finish. I’ve used it both ways, and the pigmentation is stunning either way.
It’s perfect for elevating your look when you want that extra bit of drama, especially for evenings out.

And let’s not forget their VolumeEyes+ Mascara, which has been a game-changer for my lashes.
This mascara adds incredible volume without clumping, and the formula feels lightweight even after multiple coats.

The brush is designed to coat each lash evenly, giving a fanned-out effect that lasts the whole day. Whether I’m going for a natural look or layering it up for a bold finish, this mascara never disappoints.
It’s a must-try if you’re looking for great quality at an affordable price.
And, it proved to be much higher quality that the more expensive Pupa mascara, which transferred to my lids every single time I used it. I never had this issue with Kiko VolumeEyes.
And if you love color mascaras, you’re in luck. Kiko has a wide range of them, and they add such a fun pop to the lashes!
Kiko Milano Face Products: Hits and Misses
Kiko’s full coverage concealer is another standout—it covers dark circles and blemishes like a pro, blending seamlessly without sinking into fine lines.
Their loose powder and invisible touch face fixing powder are ideal for setting makeup and reducing shine, though I wish they came in larger mls of product.

I love Kiko’s Matte Face Base, a primer that’s perfect for controlling shine and creating a smooth canvas for foundation.
I’ve been using it for a long time on my T-zone, and it keeps my makeup in place even on humid days. The formula feels lightweight and non-greasy, which is a big plus if you have oily skin or combination skin, like me.
It’s also great for minimizing the appearance of pores without feeling heavy or clogging them. If you’re after a flawless matte finish, this is definitely worth adding to your routine!
While I loved their face primers, the highlighter stick wasn’t my favorite. It had a beautiful shimmer but didn’t last as long on my combination skin.
Kiko Milano Nail Polishes

Kiko’s nail polishes are a dream if you’re into trendy colors at a fraction of the price of other high-quality brands. They have a huge range of shades, from classic nudes and reds to vibrant neons, glitter finishes, and unique seasonal shades.
What sets Kiko apart is their different series and types of nail polishes. The Smart Nail Lacquer range is perfect for quick application and drying, making it a lifesaver when you’re short on time.
Their Power Pro Nail Lacquer has salon-like quality with an ultra-glossy finish and long-lasting wear. If you love experimenting, the Glitter Metal and Magnetic Nail Lacquer collections add that extra wow factor with unique textures and effects.
I’ve been using their Days Extension Night Treatment Booster as a base coat, and my nails have honestly never looked better.
It strengthens my nails while prepping them for polish and ensures a smooth application and preventing chips. Plus, their top coats, like the Gel Effect Top Coat, give that plump, gel-like finish without the need for UV lights.
Note: Kiko also keeps things exciting by launching limited-edition collections, often inspired by seasons or trends. Last year, I picked up a few shades from their holiday collection, and the festive sparkle was perfect for the season.
Kiko Makeup Mkaeup Brushes
I currently have their eyeshadow and eyeliner brushes, and they’ve become staples in my makeup routine.

The eyeshadow brush is perfect for precise blending and packing on pigment. Its bristles are soft but firm enough to pick up just the right amount of product, making it super easy to create anything from a natural wash of color to a dramatic smoky eye.
I’m not proud to say I still struggle with eyeliner application, even in my 30s. And Kiko Milano brush has been a lifesaver!

The eyeliner brush is angled for precision, which is especially handy when working with gel liners or creating a winged look. I also use it to smudge eyeshadow along my lash line for a softer effect.
What I love most about Kiko’s brushes is their great quality at an affordable price. The handles feel sturdy, and the bristles don’t shed, even after multiple washes.
They’re proof that you don’t need to break the bank to get tools that deliver a professional finish. If you’re in a Kiko Milano store or browsing online, their brushes are definitely worth checking out!
Kiko Milano Animal Testing
One thing I always look into is how a brand handles customer support and whether they conduct animal testing. I was relieved to learn that Kiko Milano is cruelty-free, which aligns perfectly with my values.
It’s great to know that I can enjoy their products without worrying about animal harm, especially since so many Italian beauty brands are moving towards more ethical practices.

Final Thoughts: Is Kiko Milano Worth It?
Kiko Milano is a fantastic brand for anyone looking for great quality makeup at a good price. From lip glosses to eyeshadow palettes, their offerings cater to a wide range of preferences and skin tones.
If you’re new to Kiko products, I’d recommend starting with their full coverage concealer, eyeshadow stick, and a nail polish or two.
You’ll get a taste of their most innovative cosmetics without breaking the bank. And who knows, you might find your next beauty obsession.
Have you tried Kiko Milano cosmetics? Let me know your first thing to grab at a Kiko store!
Check out more makeup guides:
- Lipstick vs Lip Gloss: What’s the Difference and What Should You Choose?
- Bronzer vs Highlighter: A Complete Guide to Mastering These Makeup Essentials

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